In:
Case Studies
Post successful Middle East GTM, Scrut asked us to help on the US GTM as it is strategically important They approached us to onboard Enterprise clients.
| Objective | Outcome |
How to win the first 1mn ARR from US | – Got the first few logos- Got referrals |
Identify the right PMF | Build marketing assets to amplify brand and community |
Our Approach
Created India USA corridor strategy (Indian founders, have a huge workforce in India) and identified relevant clients. Within two months initiated conversations with CXOs of enterprise clients.
Result
Achieved target SQLs well before deadline and converted a lead beyond the POC stage.
Helping them in shifting orbits ( from Startups to Enterprise clients)
