Investing in the Future Convincing Investors Effectively
I think we often underestimate the knowledge of investors, assuming they only have a quarter-by-quarter perspective. That’s not true. The most successful technology companies excel at creating a vision of the future and communicating it effectively to the world. The strength and conviction with which you present that vision can define whether it’s seen as believable or not. As leaders within an organization, it’s our job to ensure that when we invest in something, we can clearly articulate why we’re doing it, what value it will bring, and how it will impact both the market and the stakeholders. After all, we know that today’s cash cows will inevitably decline over time due to evolving technology, changing consumer preferences, and shifts in business dynamics. To sustain growth, companies must have the foresight to invest in the next big opportunity and the ability to present a compelling story about how that future will unfold. Visionaries like Elon Musk have mastered this—crafting a believable narrative of the future, rallying people around it, and securing billions in investments to make it a reality. The difference lies in how you frame the conversation with investors. It’s not just about telling them what you’re building, but about explaining why you’re building it, how it will create change, and the impact it will have on their business. That clarity and conviction are critical for an organization’s ability to thrive and grow.