Sure. When it comes to deciding what to pursue and what to let go of, those choices can be the toughest. As they say, the easy choices are at the extremes, but the challenging ones require saying ‘no’ to certain things. These decisions should be grounded in a few key principles, with the most important being product-market fit. Where is the lowest-hanging fruit? Where are your prospects or customers most likely to see immediate value from your offering? Many times, companies create products or services that fail to resonate with the market for various reasons. Often, the fallback explanation is: ‘We were ahead of our time.’ While this might sound like a compliment, I personally don’t think it’s a badge of honor. Being ahead of your time isn’t helpful if no one is ready to buy. It’s like launching a flying taxi when the market isn’t even ready to discuss the costs, regulations, or infrastructure required to make it feasible. Instead, focus on aligning your solutions with the market’s immediate needs, ensuring that your timing and value proposition are right for the moment