Unlocking Growth The Future of SaaS Partnerships in India

I believe the future of technology growth in India lies in two key areas: SaaS companies and product companies focused on building SaaS platforms. The faster these two segments come together—whether in the context of building and partnering around infrastructure, business operations, or enterprise processes—the greater the opportunities for success. For SaaS companies, embedding new technologies like Generative AI into their platforms is essential for driving faster adoption. Similarly, collaborating with SIs, regardless of their size, enables a ‘hunt in packs’ approach, allowing both parties to achieve results more efficiently. Ultimately, partnerships should be viewed as a core capability for success. Incorporating cutting-edge technology like Generative AI into your platform and forming strong SI partnerships will be critical for thriving in this competitive landscape.