Whether you’re a small startup or an established company, understanding and leveraging ecosystems can be a game-changer. Key Takeaways: Creating Your Own Ecosystem: Think about creating an ecosystem around your company and product early on. It doesn’t have to be big or technical; it could be consultants or advisors who complement your offerings and help make your customers successful. Participating in Existing Ecosystems: Even if your product doesn’t lend itself to a technical integration ecosystem, there are always opportunities to participate in other ecosystems. This can accelerate your growth and provide value to your customers. Hubspot’s Experience: When Hubspot started, they participated in ecosystems like Salesforce and Google. These integrations provided value to their customers and helped Hubspot win and retain more business. Strategic Advantage: The power of an ecosystem isn’t just about being the hub at the center. There are opportunities all over the industry to plug into other ecosystems and drive value and growth. Scott’s Advice: “Whatever your company is, even if you aren’t fully ready to build an ecosystem around your company, looking for opportunities to participate in other ecosystems and use that to drive value and growth could be a very powerful approach.”