In:
Case Studies
Scrut Automation is a LightSpeed VC, Massmutual, Endya backed information security compliance product having 1000+ clients and 180+ employees.
Scrut was contemplating entering into new Geography Middle East through partners. They approached us to validate Product Market fit for the Govt and Enterprise clients.
| Scrut had below Questions | Outcome |
| What is the best way to enter this market? | Partner only market, onboarded the largest partners in region for sales marketing implementation and CS |
| What is the TAM ? | Focused only on large public and private enterprise accounts |
| How to build a sustainable funnel in the market? | Leverage partner relationships, events and community building |
Our Approach
Within matter of four months with the innovative dipstick strategies and consistent reach outs, we fixed meetings with several ICPs.
From the conversations with the ICPs, we identified desired product features and delivery mechanism for the local needs.
Result
Koot created a playbook to identify and onboard clients in middle east.
Onboarded strategic partners for multimillion dollar government deals.
Overachieved the revenue target.
