IBM’s Partner World portal is an efficient entry point for engaging with its partner ecosystem. By registering on the portal with the required information and a clear USP, startups and partners can ensure their proposals reach the relevant practice team directly. The portal is designed for responsiveness, providing a reply within two days, along with the contact details of the recipient, enabling follow-ups. This streamlined process reflects IBM’s commitment to fostering a collaborative partner ecosystem, recognizing that neither IBM nor system integrators can independently build complete solutions. With over 220 technology partners, IBM’s approach emphasizes joint investments of time and resources. The Partner World portal, updated recently, triggers notifications to both the relevant practice team and procurement, ensuring thorough evaluation of all submissions. Even if a proposal isn’t immediately required, it undergoes an assessment, maintaining transparency and encouraging future opportunities. Startups showcasing a strong USP have successfully registered in as little as two days, gaining an IBM ID and full access to the IBM Partner Plus program.